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Intellectual Property Asset Management

The primary force behind economic growth nowadays is intellectual property. A few examples of the intellectual properties that make up IP assets (IPAs), carefully selected for their commercial value are:

  • Patents
  • Trademarks
  • Copyrighted Works
  • Industrial Designs
  • Geographical Indications &
  • Trade Secrets
IP assets have economic value because they can increase the valuation of the company by having the financial return on innovations, products, and services. Business leaders and policymakers consider IP not only a legal right but also an economic benefit that its owner receives by commercializing IP. That’s why Intellectual Property Asset Management is very important. Intellectual property rights (IPRs) can help the process of turning intellectual assets into valuable assets. Managing intellectual property has become essential for surviving market competition. For businesses to convert their innovation potential and creativity into market value with competitiveness, they must acquire and manage intellectual property rights (IPRs). This is especially true for start-ups and small and medium-sized enterprises (SMEs) that heavily rely on utilising intellectual capital in their business models.

What is Intellectual Property Asset Management?

Intellectual Property Asset Management (IPAM) is a management strategy focused on using patents, trademarks, trade secrets, copyrights and other IP assets to support and improve the overall performance of the business.

Managing IP assets provides the framework for thinking ahead about future technology trends. IPAM also analyzes competitor positions to establish long-term plans for going into new product & market areas by having a strong understanding of their IP portfolio.

In yesteryears, organisations have increasingly focused on the creation and administration of intellectual property, particularly in the rapidly expanding fields of technology and cultural industries.

In today’s knowledge-based economy, the combination of intellectual property and human capital is a powerful economic force. Intellectual property cannot be created, safeguarded, or developed without utilizing human capital.

Benefits of Intellectual Property Asset Management

Enhancing Intellectual Property Asset Management enables businesses to employ IP strategically as well as tactically. Companies can extract more value from their intangible assets (such as patents, trademarks and other IP assets) by having a more strategic approach towards managing them.

The Benefits of Strategic Intellectual Asset Management for businesses are:

  • Extended Market Exclusivity
  • License fees earned
  • Proactive IP enforcement
  • R&D advancements
  • Tax advantages

Why Choose Wissen Research for Intellectual Property Asset Management?

Wissen Research IP asset management services help clients in white space analysis, competitor analysis, technology landscaping, and building a strong portfolio. Our team of highly qualified experts brings their knowledge of IP to help you with your IP strategy and our specific technology experts manage your IP portfolio.