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Technology landscape is done to gain better understanding about technologies for potential R&D, major players and new entrants in the market, new licensing, acquisition, and joint venture opportunities, R&D direction and strength compared to peers and is often done on behalf of companies seeking to produce new products in a specific technological domain. A technology landscape assists clients in making better business decisions in order to effectively match their IP strategy with the company’s overall growth plan.
Generally, landscape analysis reports summarize technological information as well as information pertaining to patent applicants/assignees, technology trends, preferred technology of particular assignee etc. The technological information retrieved from the landscape analysis throws light upon the evolution of the technology and State-of-art in the technology. Depending on the objective of client landscape analysis may also provide information about white spaces in the technology. The technology landscape analysis report further identify key players involved in the field who could be competitors or potential business allies (licensing).