Are you looking to enter market with a new technology? Then, Technology Landscape Analysis can ensure your success to a great extent by providing you key insights of the market. Technology Landscape highlights various aspects of the market such as:

• current market position,
• Market competitiveness,
• Market positioning of the organization,
• Latest methodology and techniques used, and etc.

Technology Landscape Analysis is done to gain better understanding about technologies for potential R&D, major players and new entrants in the market, new licensing, acquisition, and joint venture opportunities, R&D direction and strength compared to peers and is often done on behalf of companies seeking to manufacture new products in a specific technological domain.

A Technology Landscape Analysis allows organisations to make better business decisions on the basis of insights derived from analysis in order to effectively match their IP strategy with the company’s overall growth plan.

Generally, landscape analysis reports summarize technological information as well as information pertaining to patent applicants/assignees, technology trends, preferred technology of particular assignee etc. The technological information retrieved from the landscape analysis throws light upon the evolution of the technology and State-of-art in the technology. Depending on the client’s objective, Technology Landscape Analysis may also provide information about white space analysis in the technology.

The technology landscape analysis report further identify key players involved in the market who could be their potential competitors or business allies (licensing).