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MARKET AND STRATEGIC INTELLIGENCE

One of the major factors influencing a company’s ability to stay ahead of the market is having a thorough awareness of its competitors, industry trends, and the evolving consumer landscape as a whole. Businesses can use this data to analyze their techniques and improve future efforts based on their own findings as well as those from across the industry. Wissen research’s market and strategic intelligence service helps you with all the information you need to make an effective decision.

Market & Strategic Intelligence is a strategy that makes use of internal and external data to improve a brand’s performance.

Studies we conduct

Keep up with the newest trends by having a thorough awareness of market forces and changes in the competitive landscape.
  • Competitive Landscape:

    Our experts can improve your offerings and go-to-market strategies by providing strategic overviews of your company’s competitive landscape as well as specific competitor profiles. Analyzing data from various sources such as sales logs, surveys, websites, social media, and primary research data can help you understand your competitor’s next move and stay ahead of them.

  • Market Assessment:

    A market assessment helps your organization understand the market’s need and demand for its products and services. It covers market possibilities, growth drivers and barriers, industry cost structure, distribution channels, market trends, critical success factors, market competitiveness, and customer preferences, among other topics.

    Whether you’re planning to start a business, expand it, or expand your customer base, conducting a market assessment research is essential.

  • Trends and Forecasting:

    Market evaluation delivers estimated figures based on calculations, business development, sales force deployment, and market growth. A market forecast is an important part of a market analysis that contains projections for a certain product, business, sector, industry, demographic type, or total population.

Benefits of Market & Strategic Intelligence

  • Competitor Analysis: Facilitates accurate market positioning and execution of the right strategies to attract customers.
  • Product Intelligence: Identifies which aspects of the product are most appealing to customers. It also aids in determining what has to be improved and how it compares to competitors.
  • Consumer Understanding: Understanding your customers can help you target new customers more successfully while spending less on marketing.
  • Market Understanding: Understanding the areas where your target clients are most engaged will assist you in growing your business.

Why Choose us?

  • Detailed market and strategic intelligence on competitors’ strengths & weaknesses.
  • Identify customer segments to personalize your marketing and branding activities.
  • From understanding the trends in the market to obtaining direct customer insight to analyzing the market through competitive assessment our experienced team can help improve your company’s knowledge of the challenges and opportunities in the market.
  • Our customized report will assist you in anticipating risks, identifying opportunities, discovering strategic insights, and making well-informed strategic decisions.
  • To drive the innovation process, insights understanding, and marketing delivery, Wissen Research uses qualitative and quantitative research approaches, focus groups, purchase history analysis, and product reviews.
  • We use in-depth consumer data to understand who they are, what motivates them, customer segmentation through primary research, their buying behavior, and buying decision- to create detailed consumer personas and customer journey maps which enable product personalization based on consumer needs.