MARKET AND STRATEGIC INTELLIGENCE
One of the major factors influencing a company’s ability to stay ahead of the market is having a thorough awareness of its competitors, industry trends, and the evolving consumer landscape as a whole. Businesses can use this data to analyze their techniques and improve future efforts based on their own findings as well as those from across the industry. Wissen research’s market and strategic intelligence service helps you with all the information you need to make an effective decision.
Market & Strategic Intelligence is a strategy that makes use of internal and external data to improve a brand’s performance.
Benefits of Market & Strategic Intelligence
- Competitor Analysis: Facilitates accurate market positioning and execution of the right strategies to attract customers.
- Product Intelligence: Identifies which aspects of the product are most appealing to customers. It also aids in determining what has to be improved and how it compares to competitors.
- Consumer Understanding: Understanding your customers can help you target new customers more successfully while spending less on marketing.
- Market Understanding: Understanding the areas where your target clients are most engaged will assist you in growing your business.
Why Choose us?
- Detailed market and strategic intelligence on competitors’ strengths & weaknesses.
- Identify customer segments to personalize your marketing and branding activities.
- From understanding the trends in the market to obtaining direct customer insight to analyzing the market through competitive assessment our experienced team can help improve your company’s knowledge of the challenges and opportunities in the market.
- Our customized report will assist you in anticipating risks, identifying opportunities, discovering strategic insights, and making well-informed strategic decisions.
- To drive the innovation process, insights understanding, and marketing delivery, Wissen Research uses qualitative and quantitative research approaches, focus groups, purchase history analysis, and product reviews.
- We use in-depth consumer data to understand who they are, what motivates them, customer segmentation through primary research, their buying behavior, and buying decision- to create detailed consumer personas and customer journey maps which enable product personalization based on consumer needs.