As a person we need to measure our growth graph and we can check that by measuring our performance from the benchmarks we have set for ourselves. Right? In the same way, companies dealing with technology need to check their performance from their past performance and competitive benchmarks.
Industrial espionage is illegal, in contrast to competitive intelligence, which is a legal commercial technique. The strategy concentrates on the outside business environment. Getting information, turning it into intelligence, and applying that intelligence to decide all involve a process.
Competitive Benchmarking refers to the practice of comparing business processes, innovations, products/services and performance against the best-performing companies by gathering relevant information from diverse published and unpublished resources. It plays an important role to understand the strategies and approaches of competing businesses.
Wissen Research’s competitive benchmarking program helps you to get a deeper understanding of your industry that allows you to make better decisions. In order to help clients, make future decisions, Wissen Research searches for and analyses market trends. We evaluate your strengths and weaknesses and allocate resources for greater efficiency, accelerating the product launch process, anticipating competitor moves, and assisting in the formulation of sound business judgments.
We help our client to identify direct and indirect competitors.
We choose the focus areas and determine the areas our client wants to focus on for data collection.
We gather the information and explore competitors’ sites, products, social media platforms, and content
We also conduct a competitive analysis, which may include SWOT or PESTLE analysis.
We create our client’s competitors’ profiles and continue to track their updates, i.e., any changes in products or services, and customer reviews.
We share our findings in a full-fledged report to improve our clients’ strategies.
