In addition to the freedom to operate services, we offer comprehensive product market research services. Our experts check the feasibility of the product in the market in the specific jurisdiction where we have conducted the FTO search.
Key areas covered in product market research include the following:
Market Sizing: Our team analyses the potential market size for your product based on its target audience, understanding of the demand for the product, and growth prospects.
Financial Viability: We analyse the economic feasibility of the product based on the product’s market cost analysis and help project the product cost.
Competitor Analysis: We evaluate competitor products, i.e., the technology they offer, important product differentiating factors, and more. This analysis helps measure the competitor’s market positioning and strength.
Litigation Analysis: In industries prone to Patent infringement cases, such as Electronics, Consumer Goods, Telecommunication, Smart Products, Electrical equipment, Biomedical, and others, our analysis provides reassurance by assessing the likelihood of such cases. For industries with lower risks, this analysis still provides a valuable assessment of the legal conditions.
This analysis assists in assessing whether the product is efficiently scalable as demand grows and assists in making financial decisions, such as:
i) Whether to invest or not,
ii) Projecting financial requirements for product development, marketing, etc.
